
Several years ago, a report from Golf Intelligence.com stated: "The industry has not been able to deliver an "experience" that stimulates more golfers to stay with the game nor has the industry been able to provide an "experience" that motivates the average golfer to play more often." More recently, the UK based golf magazine BOGEY said, "to do this successfully would require someone with sufficient alternative 'street cred' to not appear to be just a transparent "Gen-X" marketing ploy. Also required is the ability to distill what is good about the traditions, lore and history of the game and bring them down to street level. The defining organ of the new wave of golf culture is creating community through brand recognition, thus drawing in the right fashion, art, music and reporting becomes even more important." Intergalactic is here to share with you The Future of Golf.
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